I'm a designer at heart. In the past 20 years, I’ve had the chance to work with and learn from amazing individuals and teams. In agencies, in-house, and in local communities. I’ve featured 3 projects below.
Next to designing propositions, strategies, service models, digital applications, roles, learning journeys and lots more, I co-founded an award-winning agency in Vancouver. Scroll down for CV highlights.
Currently, I’m using design to connect the dots between Customer Due Diligence, UX & AI with a talented team at ING. I’d love to continue doing this and link it to my passion for people development and design maturity.
Featured projects
Early design and experimentation for AIDD, a GenAI product to extract data for Client Due Diligence Reviews
End-to-end design and implementation of Learning Platform Kudoz, for people with and without disabilities
Design Research and Co-design of social support services for people living with cancer
Design and customer validation of a new credit card proposition through interviews, surveys and mocked-up interfaces
From deep ethnography, to end-to-end journeys, to implementation.
I love bringing good ideas to life. I had the chance to stay involved in the implementation of multiple products, learning what makes for good design in the real world. Here are some of my favourite tools and methods to do so.
Problem Discovery
Action Research
Generative Ethnography
Journeys & Experience Maps
(Semi) structured interviews
Service Shadowing
Solution Discovery
UX tests
Body storming
Participatory Design
Proposition testing
Figma wireframes
Development & Implementation
Design Sprint
Business modelling
Service architectures
Logic models
Impact stories
2020 - now
As the 1st designer at ING Group Strategy & Innovation, I showed the value of service design. I helped hire a 2nd designer, co-created trainings and co-lead the ING Service Design Guild.
‘Doing’ design, alongside building capability: highlighted roles from my CV.
2014 - 2020
As a co-founder of Vancouver based social design agency InWithForward, I was responsible for building a design practice that attracted talent from 10+ countries and grew to 15 people.
2013 - 2019
As an educator, I coached designers and senior managers, co-ran a summer school in Service Design in Italy and shared design experience at various universities and global conferences.
2008 - 2012
As a service designer, I was able to grow my craft at London-based agencies Participle and Engine Service Design, who pioneered development of the field before it was widely recognised.
2004 - 2008 & 2012 - 2019
As an independent design consultant, I was able to land projects working with wide range of clients such as Vodafone, Sodexo, Ebay, NHS, The Salvation Army and the City of Amsterdam.
If you think I’d be a good fit for your team, let’s meet.
This website shows just a quick overview of my work. Do you want to learn more or meet up? Drop me a line at jonas.piet@ing.com.
I’m also happy to provide references to anything shown on this site.
jonas.piet@ing.com